High quality of household appliances, positive opinions of customers and wide recognition of the Kernau brand have been awarded with double certificate in this year’s edition of “Good Brand – Quality, Trust, Reputation” program.
Kernau the Polish Good Brand 2020
The success of Kernau in this year’s edition of “Good Brand – Quality, Trust, Reputation” program is irrefutable. In the research conducted by the portals editorial offices “Forum Biznesu” and “ Biznes Trendy” our brand had reached high scores; thanks to it two distinctions were awarded for brand. The title “Good Brand 2020- Quality, Trust and Reputation” is the sign of quality for companies that can be proud of, among others, high quality of products, customer trust and recognition. The Kernau brand gained it in the household appliances category. On the other hand, the second certificate “Polish Good Brand 2020”, which also went to Kernau, is a distinction against other Polish brands.
- We are glad that the programe organizer appreciated our efforts with two titles. The “Polish Good Brand 2020” certificate is particularly important to us. Since we established Kernau, wanting to promote Polish products, we emphasize at every step that it is a Polish brand. We are more pleased that the high quality and reliability of our products have been noticed once again – Melania Kołcz, CEO of Kernau Polska, is delighted.
Good Brand – Quality, Trust, Reputation programe
The quality assessment program of businesses which are present on the Polish market is taking 11 years. Its aim is to facilitate the choice of consumers of the best brands in selected market sectors. The quality signs are granted in terms of the consumers researches, during which is determined the value of brand in specified categories. The ranking is determined based on assessment of the brand’s position, its reputation and the degree of customers trust. The research is of a questionnaire nature and is carried out on a representative group of 1,000 people. From this year, analyses are also conducted to select the best Polish brands in specific sectors, on the basis of which the Polish Good Brand certificate is awarded.
